About Us
Making Hospitality Exceptional – With a Bit of TLC
TLC is led by Michael and Pauline Clitheroe - a husband-and-wife duo with a shared passion for hospitality and a knack for making businesses brilliant.
Between them, they’ve built, turned around, grown and transformed hospitality businesses of all shapes and sizes. From boutique hotels to large resorts, spas to serviced apartments, their experience is rich, varied and always results-driven.
They don’t believe in copy-paste consultancy. Everything is tailored, hands-on and focused on impact.
From boutique to booming – with a bit of TLC.
Meet Michael Clitheroe FIH CMgr MCMI
Co-Founder & Director
"From boutique to booming – with a bit of TLC."
Michael is a strategic leader and operational specialist with over 25 years’ experience across hotels, resorts, spas, restaurants, golf venues, and hospitality estates. Known for driving growth, unlocking potential, and delivering complex projects with precision, he brings both vision and hands-on know-how to every challenge.
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Career highlights include:
Delivered £3M+ in commercial growth across multiple sites
Transformed a 7-storey office block into a fully trading luxury apartment hotel (Royal Apartments, Bournemouth)
Led the turnaround and repositioning of multiple underperforming hotels
Directed £2M+ CapEx projects including new spas, event spaces and guest facilities
Built new brands from scratch – including naming, identity, digital presence and operational rollout
Chair of the Go New Forest Hotel Association (2020–2024)
Finalist: GM of the Year (BOHO Awards, 2020 & 2023)
Judge for Springboard Awards, Institute of Hospitality Awards, and BAHA Association
Speaker and panellist for leading events including HOSPA, Independent Hotel Show and Boutique Hotelier
Michael’s leadership is commercially focused, people-led, and always grounded in delivery.
Meet Pauline Clitheroe
Co-Founder & Director
"Experience-led transformation – with a bit of TLC."
Pauline is an award winning revenue strategist, digital marketing expert and sales leader, with a proven track record of boosting revenue, reducing costs and driving guest engagement. She blends creative thinking with commercial rigour – making a measurable difference to the bottom line.
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Career highlights include:
Delivered annual revenue of £4.8M+ across rooms, weddings and MICE segments
Reduced OTA dependency to under 5% of sales on nearly £2M room sales.
Developed and launched innovative marketing campaigns that drove significant revenue growth and earned industry recognition from the Cateys, Boutique Hotelier, and HOSPA
Project-managed full website builds, digital ecosystems and CRM strategies
Built a 33,000+ strong customer database from scratch
Revenue lead for new hotel launches – including full PMS configuration, pricing strategy and team training
Played a key role in the repositioning of The Old Bell Hotel (Malmesbury) – securing 4-star AA status and luxury market share
Finalist: Cateys Revenue Manager of the Year (2023–24)
Winner: Southampton Hoteliers Association Revenue Manager of the Year (2023)
Speaker, panelist and conference contributor across events including CONFEX, Springboard Awards and Independent Hotel Show
Pauline brings a sharp eye for opportunity, a deep understanding of data, and a genuine love for hospitality.
Together, Michael and Pauline bring:
Tailored thinking - No templates. Just solutions that fit.
Leadership that leads from the front - They’ve done the job and it shows.
A love for hospitality - And a track record of making it thrive.
Making hospitality exceptional – with a bit of TLC.
Ready to work together?